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Related Stories (3)
Ferrari's first ever electric car sold for record $40m
The Luce's launch drew backlash from some commentators who said it broke from the brand's signature dramatic styling.
August 17, 2026Ferrari marketing boss quits just weeks after EV launch backlash
The design of the luxury carmaker's first all-electric vehicle, the Luce, was heavily criticised.
June 25, 2026Ferrari unveils first fully electric car
The new Luce model has divided opinion on social media, and comes despite intense pressure from Chinese EV makers.
May 26, 2026